SPAR Express stores at the AVIA station introduced SPAR private label products – juices and ready meals Fresh to go at SPAR. The offer will be tailored to the location to best respond to the needs of customers of each store.
Fresh to go at SPAR are delicious and refreshing drinks and quick to prepare ready meals with a good composition, e.g. salads, tortillas, dumplings, cabbage rolls, dumplings, soups or potato pancakes. Most dishes only need to be heated to enjoy a nutritious meal. Salads are immediately ready to eat. The station customer can take a Fresh to go at SPAR dish with him to take away or at selected stations use the option of reheating it on site in the bistro area – e.g. in the microwave, contact grill or other oven available in a given facility.
“Fresh to go at SPAR juices and ready meals perfectly fit into the business model of stores operating at petrol stations. The customer of the station often lives in a hurry, is on the road – which means that he does not have time to cook, and wants to eat well. We see a huge sales potential for Fresh to go at petrol stations and we are glad to strengthen cooperation with our partner, which is the AVIA chain” – says Wayne Hodson, President of the Management Board of the SPAR chain in Poland.
“Our cooperation with the SPAR network is developing very well, which is why we are glad that we can introduce new products to our AVIA stations to meet the expectations of customers, this time our partner’s own brand. We are convinced that this will increase the attractiveness of our stations compared to the competition” – says Robert Nowek, Managing Director of the AVIA network in Poland and in Ukra andnot.
The diverse range of Fresh to go at SPAR dishes provides the consumer with solutions for every time of the day. He can taste his favorite and time-consuming dish while on the road or reheat it quickly at home or at work. It easily gets a good quality meal with high nutritional values. The entire offer of Fresh to go at SPAR dishes is produced in Poland by Polish companies, including, m.in, in the Kuchnia Polki plant, which is part of the SPAR Group. Products are offered at competitive prices. This is an excellent alternative to expensive food from restaurants. The customer saves not only time, but also money – which is especially important at the present time.
All AVIA fuel stations with SPAR Express stores provide customers with relaxation in the Eat&Go concept with a comfortable place to eat, drink and rest. The new offer of ready meals is another argument to choose AVIA stations every day.
