UNIMOT, the owner of the AVIA gas station network in Poland, has introduced its new brand hero – Berni, a friendly Saint Bernard dog who will represent the AVIA brand in its marketing activities. The selection of this breed pays homage to the brand's Swiss heritage, and Berni is intended to encourage customers to travel safely and responsibly, while fostering a deeper emotional connection with the brand. To celebrate the launch, AVIA hosted special events at select petrol stations in December.
With the introduction of Berni, the new ambassador of AVIA stations, customers can now receive the Paszport Młodego Podróżnika (Young Traveler’s Passport) – a free booklet featuring five travel routes across Poland, each showcasing child-friendly attractions. Inside the passport, children will find QR codes that lead to stories about each location. Additionally, young travelers can collect stamps by visiting AVIA stations along the way. The goal of this initiative is to encourage children and their parents to travel together and explore new places within the country.
“Our brand hero’s mission is to build an emotional connection with the brand and encourage customers to travel safely with their families. We believe that Berni will become a beloved travel companion for young children and their families, as well as a friendly ambassador for the AVIA brand,” says Karolina Sikorska, Marketing Director at the UNIMOT Group.
In celebration of the new brand ambassador, AVIA organized events for families with children, which took place in December at selected petrol stations. The program featured a variety of activities, including a "safe driving school" – workshops with police officers on road safety, a meeting with the mascot Berni, refreshments, and a prize wheel.
Since December 2016, the UNIMOT Group has been a member of the AVIA International association, which granted it the exclusive right to build and develop the AVIA gas station network in Poland and Ukraine.
